Hey guys, i have hannah newman here she is an expert with digital marketing has been consulting business owners on marketing. For quite some time now and today i wanted to ask her some questions about reputation, just to kind of see what her thoughts and tips were on that front.

So, anna, what's, the key to reputation? Why is it so important for small businesses today, especially in this environment? Yeah reputation is critical for small businesses today, because that's, where 85 of your customers go before they make that buying decision.

So, especially now with how competitive it is online. It's, important to have multiple reviews across multiple platforms uh, so you can make sure that you have the best chance of winning that business yeah.

No, that's huge, so people you know before they're buying or becoming a lead or calling you. You're, saying that over 80 percent are then checking your reputation online by going places like google and searching your name and reviews, and everything like that, and your recommendation is to be placed on a lot of different review sites.

Why is that important? Yeah, so we found with our clients that your customers typically check out two to three different review platforms before they have an understanding of how credible you are, and so what we try to do for our clients is make sure you have positive reviews on multiple directories Anywhere that anyone can find you, so they have full confidence in choosing you to work with now beautiful, so when they're working on these reviews.

Like one thing i hear from small businesses a lot of times is they're kind of afraid of asking for reviews just because they might get a bad review or something like that? What would be your comments or suggestions with those types of concerns when you hear them yeah it's, a valid concern.

I know that people can be hesitant to reach out and get reviews, but what we found is that over 80 percent of your customers, one would leave a positive review if they were asked, and so the first step is simply asking and getting that positive feedback.

The second point on that is that negative reviews will happen uh. The goal is to be really proactive at addressing any concerns that past clients have had and that feedback can be really helpful to get better as a small business too.

But really our goal with our clients is to get more positive reviews mitigate any negative ones, but ultimately face those head on and obviously make sure that you're, taking care of your customers, and that in turn builds a lot of credibility.

If people do see a negative review see that you've handled it it again. It builds a lot of credibility and confidence in moving forward. 100 percent totally agree with that. I always say that as well.

You have to be proactive, because businesses are going to eventually have a bad review. You know there's, two types of businesses, those with bad reviews and those that will have bad reviews. So you just have to get ahead of it and always be getting good reviews and, to a certain extent, when somebody sees a bad review, it kind of makes you real and actually my daughter has a little youtube channel where she does drawings.

You know, and so she's been doing that and she's been getting likes and everything which is cool, but she got her first dislike the other day and she's. She's like i got a dislike and my wife, my wife and i were like.

Oh man, i'm. So sorry and she's like no. This is good. That means there's, real people watching my channel, which is awesome like her mindset about it, is totally different than how business owners are thinking about it.

So it should be a good the hey. I got a bad review that's. Awesome that means i'm real, you know um, and so the thinking the thinking is, how are you building more and more good reviews, because those bad reviews, you know especially to the younger audience, look real if they see nothing but good reviews, they're, almost thinking like okay, i don't know like what's, the trick here, you know so cool how? How often should be businesses be getting good reviews.

You know when they're in this proactive mindset. How important is it to get reviews frequently yeah? That's, a good question, so the key is making sure that you don't just have a flood of reviews all in the same day, what most customers want to see is consistent, positive reviews on an ongoing basis, so there's a few ways you can do that it could be sending out a list and making sure that you have multiple email journeys to try and again have a consistent flow.

It makes the business look like they are open and are staying busy and they didn't just hit one group of customers all at once and again it just builds a lot. More credibility shows that you're. Real builds legitimacy as well, so that's.

Usually my approach with my clients is making sure that there is a continuous stream of positive reviews on an ongoing basis again on multiple platforms. Awesome huge well, i really appreciate the tips today.

You know these are some power tips guys with the current times. Everybody is sitting you know at home. They're, not able to do as much as they used to be able to do so. They're, doing all their research online.

So it's, so critical to have good reviews. If you have the best reviews compared to your competitors, they're, probably going to go with you, so it's, a critical piece to your marketing, and i appreciate the tips today hannah.

Thank you yeah. Absolutely thanks for having me Hey guys. I have Hannah Newman here.. She is an expert with digital marketing has been consulting business owners on marketing for quite some time. Now.

And today I wanted to ask her some questions about reputation, just to kind of see what her thoughts and tips were on that front.. So Anna, what's, the key to reputation? Why is it so important for small businesses today, especially in this environment? Yeah reputation is critical for small businesses today, because that's, where 85 % of your customers go before they make that buying decision.

. So, especially now with how competitive it is online, it's important to have multiple reviews across multiple platforms. So you can make sure that you have the best chance of winning that business. Yeah.

No, that's huge., So people before they're buying or becoming a lead or calling you. You're, saying that over 80 % are then checking your reputation online by going places like Google and searching your name and reviews and everything like that.

And your recommendation is to be placed on a lot of different review sites.. Why is that important? Yeah, so we've found with our clients that your customers typically check out two to three different review platforms before they have an understanding of how credible you are.

, And so what we try to do for our clients is make sure that you have Positive reviews on multiple directories anywhere that anyone can find you so that they have full confidence in choosing to work with.

Now beautiful., So when they're working on these reviews. Like one thing I hear from small businesses a lot of times is they're kind of afraid of asking for reviews just because they might get a bad review or something like that.

? What would be your comments or suggestions with those types of concerns when you hear them Yeah it's, a valid concern.? I know that people can be hesitant to reach out and get reviews, but what we found is that over 80 % of your customers would leave a positive review if they were asked, and so the first step is simply asking and getting that positive feedback.

. The second point on that is that negative reviews will happen.. The goal is to be really proactive in addressing any concerns that past clients have had. And that feedback can be really helpful to get better as a small business too.

. But really our goal with our clients is get more positive. Reviews mitigate any negative ones, ultimately face those head on and obviously make sure you're, taking care of your customers., And that in turn builds a lot of credibility.

. If people do see a negative review see that you've handled it again. It builds a lot of credibility and confidence in moving forward. Hundred percent. I totally agree with that.. I always say that as well.

You have to be proactive, because businesses are going to eventually have a bad review. There's, two types of businesses, those with bad reviews and those that will have bad reviews.. So you just have to get ahead of it and always be getting good reviews.

And, to a certain extent, when somebody sees a bad review. It kind of makes you real. And actually my daughter has a little YouTube channel where she does drawings, and so she's been doing that and she's been getting likes and everything which is cool, but she got her first dislike The other day.

And she's. She's like I got a dislike and wife, and I We're like oh man, I'm, so sorry. And she's like no. This is good.. That means there's, real people watching my channel, which is awesome. Like her mindset about it, is totally different than how business owners are thinking about it.

. So it should be a good Hey. I got a bad review. That's awesome.. That means I'm, real you know., And the thinking is: how are you building more and more good reviews, Because those bad reviews, especially to the younger audience, look real.

If they see nothing but good reviews they're. Almost thinking like okay, I don't, know like what's, the trick here So cool.. How often should businesses be getting good reviews When they're in this proactive mindset? How important is it to get reviews frequently Yeah, that's, a good question.

, So the key is making sure that you don't just have a flood of reviews all on the same day.. What most customers want to see is consistent. Positive reviews on an ongoing basis., So there's a few ways you can do that.

It could be sending out a list and making sure that you have multiple email journeys to try again have a consistent flow makes the business look like they are Open and are staying busy. And they didn't just hit one group of customers all at once.

And again it just builds a lot. More credibility shows that your real builds legitimacy as well., So that's. Usually my approach with my clients making sure that there is a continuous stream of positive reviews on an ongoing basis again on multiple platforms.

Awesome huge.. Well, I really appreciate the tips today.. These are some power tips guys. With the current times. Everybody is sitting at home. They're, not able to do as much as they used to be able to do.

, So they're, doing all their research online.. So it's, so critical to have good reviews.. If you have the best reviews compared to your competitors, they're, probably gonna go with you., So it's, a critical piece to your marketing.

, And I appreciate the tips today. Hannah thank you., Yeah absolutely.. Thanks for having me

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